SENIOR GROWTH MARKETING MANAGER, JULY 2022 TO PRESENT
● Spearhead the development and implementation of SEO strategies, including content management, on-page optimizations, schema,
and link-building tactics, while overseeing the SEO team.
● Coordinate and conduct SEO audits using Screaming Frog, SEMrush, and Ahrefs to identify and address technical SEO issues.
● Monitor and manage PPC spend of over $150k per month within Google AdWords, Bing Ads, and Taboola to maximize net billings
and ROAS.
● Drive efforts towards organic search optimization and ROI maximization by performing thorough keywords research and identify
buyer persona to better target identified audiences.
● Monitor redirects, click rate, bounce rate, and other KPIs and generate detailed results reports for use by senior management.
● Suggest improvements in processes and productivity in collaboration with web developers and the marketing team.
● Stay up to date with the latest SEO and digital marketing latest trends and best practices.
SEARCH ENGINE OPTIMIZATION MANAGER, FEBRUARY 2020 TO JULY 2022
● Research, analyze, and report relevant search engine keywords and trends while developing off-page optimization initiatives, such as
link-building.
● Collaborate with creative and marketing teams to produce engaging, relevant content in alignment with SEO strategies.
● Coordinate social media and pay-per-click (PPC) campaigns with search engine marketing (SEM) strategists.
SENIOR SEARCH ENGINE OPTIMIZATION SPECIALIST, OCTOBER 2018 TO FEBRUARY 2020
● Achieved measurable success in managing all aspects of SEO for 18 clients across diverse fields, tailoring results to their unique
needs.
● Played a key role in the design, development, and deployment of dynamic websites for new clients, including writing SEO content for
the sites.
● Authored and posted biweekly company blog posts regarding SEO and digital marketing initiatives.
● Worked with clients and marketing managers to determine the client’s goals, then carrying out tactics to meet those goals.
● Developed am SEO strategy based on relevant keywords for driving traffic to the website and identified areas for improvement.
SEARCH ENGINE OPTIMIZATION SPECIALIST, MARCH 2017 TO OCTOBER 2018
● Piloted the design and execution of automated email marketing campaigns, resulting in response rates of over 20%.
● Conducted in-depth research into backlinks of competitors within the vertical (using ahrefs) and identified candidates for the
affiliate program.
● Formed and strengthened relationships with successfully implemented affiliates through consistent communication.Add paragraph text here.
