About Me
I am accomplished digital marketing professional with proven expertise in SEO, PPC, CRO, and UX to accelerate website growth. In my current role as Senior Growth Marketing Manager, I've been recognized for success in optimizing conversions, developing SEO content, driving revenue, and significantly improving search rankings, winning multiple awards for exceptional performance and service and customers.
I'm passionate about delivering innovative digital marketing strategies that produce the best possible experience for customers. To do so, I use competitive analysis, market research, and data analytics to provide strategies that foster growth and increase user satisfaction.
Currently, I lead a team of SEO specialists and content strategists at 360training. Together, we improve KPIs using A/B testing, user insights, heatmaps, keyword research, link building, and content creation.
In 2015, I earned my BA in Philosophy from The Ohio State University in Columbus, OH, where I strenghened my critical thinking and creative writing skills, both of which are essential to creating engaging and effective digital marketing campaigns.
In my free time, I enjoy reading non-fiction, hiking, meditating, and writing poetry. I live in Austin, Texas.
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